What is Value Creation and How do You do it?

We think we can see value when we see prices. The marketplace tends to set prices through competition and then we try to add “value” or tell a story that increases sales. On the personal level we sense that value is what you value. But how do we design it, create it, and grow it?

Value is one of these important concepts that is unclear for most people. Prices are a side effect of value, so what is value? And what we personally value is powerless unless it helps us create value. So what is value creation?

Join Bob Dunham to explore a generative interpretation of value and value creation.