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The SELPHtrepreneurship Program:

Purpose and Life Paths


A learning journey where you will reflect on your Purpose/Care, and map your life paths to move towards your good life. 

Led by Edu Seidenthal, SELFtrepreneur, educator, coach, facilitator, communicator, speaker, writer, and clown!

Join us for an interactive 5-session course, starting August 19, 2022.

How about Reflecting on Your Purpose & How to Put it into Practice?

Your Initiation in SELFtrepreneurship

This course is designed so that you have a full and more meaningful life!

WHAT IS SELFtrepreneurship? SELFtrepreneurship is a mental model, a way of thinking and acting, to expand individuals’ consciousness so that they can carry out their professional or personal projects, building a future from their essence. Watch the video below.

What is UBUNTU? UBUNTU is a universal way of life, a gift from Africans to all humanity. UBUNTU is to become HUMAN. It’s a deep awareness that you are only a person because you relate to others. UBUNTU is INTERDEPENDENCE. It is the construction of your individuality within a community. The ability to take care of yourself and others. A philosophy that includes the different… connects those who appear to be opposites… builds bridges instead of walls. The UBUNTU way of life invites us to assume servant leadership, as our planet so much claims. A leadership style that many have already done and still do, and it inspires us to do it differently. UBUNTU invites us to action because in serving the other, we find ourselves.

UBUNTU: I am because you are. You are because we are. Watch the video here.

What Do You Get When You Take This Program?

  • Self-Awareness – Simple and practical tools to connect with your essence, talents, and values.
  • Energy – Based on your talents and values, a willingness to get out of inertia and take steps towards your purpose.
  • Paths – Possibilities and strategies for you to take your purpose off the paper, making dreams and projects come true.
  • Transformation – A very rich reflection and planning process for you to transform your life.
How It Works

The goal is to offer a light and, at the same time, a profound process for you to reflect on your purpose and map out ways to achieve it. From my own experience, the course offers step-by-step exercises and tools for getting in touch with your life purpose. In the process, you will visualize possibilities and have the energy to materialize the priority actions to put your purpose into practice.

This program is divided into three modules:

Honoring Your Past (Sessions 1 & 2):
It brings together practical exercises for you to learn about yourself from your life history. 
What did you like to do when you were a kid? What were your childhood dreams? What jokes did you play? What stories move you to this day? From these and other questions, and exclusive material, you will learn more about your characteristics, interests, and standards. And, honoring your history and everything you lived through, you will open paths to look to the future.

Building Your Purpose (Sessions 3 & 4):
This second stage focuses on your talents, what you do well, and your values, everything that energizes you and, naturally, mobilizes you. You will raise important points in your life, such as: In which areas do you express your interests? What skills have you developed so far? What skills make you special in the opinion of people close to you? These reflections will lead you to clarity about your purpose. Thus, you will be able to prepare your purpose sentence to be inspired for the next steps of your change process.

ROADMAP & NEXT STEPS (Sessions 4 & 5):
With the reflection of purpose, you will design possibilities and opportunities to move toward realizing your dreams and projects at this stage. What are the first steps you need to take? How can you experience your purpose in practice? What do you need to take care of? How to organize yourself, including financially, to move towards your dreams? How to make change a sustainable process.

We can’t wait to share more with you on this learning journey. Click below to sign up now! 

Program Details


A 3-month program:

August 19th
September 2nd
September 16th
September 30th
October 14th


The time is the same for each session.

10:00 am – 12:30 pm ET
8:00 am – 10:30 am MT
7:00 am – 9:30 am PT


Online Digital Course (from the comfort of your own home)


$800 for all five sessions

Meet the Host: Eduardo Seidenthal

A little bit about my story… I’m a human being dedicated to inspiring myself and all those around me to express our humanity. I believe in the power of education to transform the planet.

I have been inspired by the African Ethics Ubuntu (I am because you are) and the SELFtrepreneurship, a concept I created and developed in 2009. This concept is a way of thinking and acting in which people carry out their professional and personal projects, building their future for their essence.

I am an international coach trained by three different schools: ICI in Brazil, Integral Coaching Canada, and Ontological Coaching by the Newfield Network in Chile. I am currently training at the Institute of Generative Leadership in the USA. I have an MBA from Babson College (USA) and a degree in Business Administration from FGV (Fundação Getúlio Vargas).

Join us for the first session, starting on August 19, 2022 at 10 am ET!