Value Creation as Coach
In this CP we will begin our journey with a focus on value, creating value, and creating valuable offers as coaches. Value is an assessment that leads people to make commitments and to accept offers to change their future. We need to create value for our offers in order to have them accepted, and our offers, narratives, and presence need to provoke the assessment of value in our clients and prospects.
With the understanding of what value is, we can clarify how we can create value for our clients. And value is rooted in making promises that people trust, that enable them to take care of what they care about. In this CP you will read a paper on Value Creation that opens up a perspective on what produces the assessment of value for organizational clients.