Leading Successful Innovation


Innovation is a mystery for most people, though there are a very few that seem to have a knack for it. There are also the rare few who are serial innovators, but their success does not seem to illuminate the process for the rest of us. Amazon has over nine thousand books with “innovation” in their titles, yet one study found that only four percent of innovation projects ever achieve their return on investment targets [i]. What's missing?

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SKU: LC.2014.06.11 - Leading Successful Innovation Categories: ,


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