For coaching in the organizational world we must understand that clients do not want to buy “coaching,” they want to buy results. Organizations exist to take action to produce certain kinds of results, in teams, communities, and even our families. As coaches we must learn to listen to our clients in a way we can design offers valuable for them. We will produce more value with our offers when we can promise types of outcomes, not just the process of coaching. This means we have to understand the concerns, breakdowns, and what is missing for our clients in the dimensions of action and coordination.